What Makes a Great Director? The Watson Director Competency Framework

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Skills and experience tell you what a director brings to the table. Competencies tell you how they will contribute. Here is the evidence-based framework Watson uses to recruit, assess and develop high-performing directors and chairs.

55%of public company directors believe at least one fellow board member should be replaced.Source: PwC 2025 Annual Corporate Directors Survey

Often, the reason isn’t a gap in expertise. It’s that a director isn’t contributing meaningfully to boardroom discussion.

Over 20 years and more than 500 boards, we’ve learned that people sit at the root of effective governance. High-performing directors possess competencies that go well beyond their functional or industry experience.

Why skills alone aren’t enough

A skills matrix describes what directors know. Competencies highlight how they will perform.

Many boards use a skills matrix to guide composition, but skills matrices don’t go far enough to build high-performing boards. Competencies are the skills, abilities, motivations, working style and traits needed to succeed in the role.

Expectations of directors have climbed to a whole new level. To be seen as high-performing, directors are expected to bring sharper analysis, drive more dynamic boardroom dialogue, surface bolder strategic insights and make courageous, well-reasoned decisions.

Without a framework, boards run into five common problems
01Bias in selectionOver-indexing on extroverted, charismatic personalities rather than effective behaviours.
02Proxies over evidenceTreating prior board seats as a stand-in for competence.
03Unclear developmentNo shared picture of what takes a director from good to great.
04Moving yardsticksInconsistent assessment and feedback criteria from one cycle to the next.
05Unclear chair readinessDifficulty telling a good director from a future board or committee leader.
How we built it

Grounded in research, tested in boardrooms

  1. 1Watson practice reviewExternal review of our assessment methods and observations of high-performing directors.
  2. 2Literature reviewResearch on leadership, board and director competencies and how they relate.
  3. 3InterviewsExperienced directors and Watson advisors validated the research.
  4. 4RefinementOngoing iteration through pilot testing with select clients.
The framework

Core competencies

The baseline expectations of every board director. These six qualities are what every board should be able to count on from each of its members.

Differentiating competencies

Six competencies that set great directors apart from good ones. Exemplifying them requires aptitude in the core competencies first.

Chair competencies

Three additional competencies reflecting the chair’s unique role and outsized impact: shaping board culture, facilitating dialogue, navigating conflict and serving as the primary link to the CEO.

Director competency framework

What high-performing directors and chairs bring

Core competencies are the baseline expectations of every director. Differentiating competencies require aptitude in the core and set great directors apart from good ones. Board chairs bring additional competencies unique to their role. Select any competency to learn more.

All directors

Differentiating competencies

Set great directors apart from good
builds on

Core competencies

Baseline expectations of every director
Additional board chair competencies

In addition to the director competencies, these reflect the chair’s distinct leadership role on the board.

The benefits

What changes when boards embed the framework

A fuller board success profileSkills, experience and competencies sit side by side, going beyond the traditional skills matrix.
Intentional successionClearer requirements for chair and committee chair roles.
Fairer, broader recruitmentClear assessment criteria and less reliance on prior board experience open up a more diverse candidate pool.
Actionable feedbackPeer assessment grounded in defined behaviours shows directors where they are and where to focus.
More effective meetingsChairs can lead discussion with a clear view of each director’s strengths.
Want to see how your board measures up?Talk to our team
The framework in practice

How we use it with boards

Case study · Chair succession

More intentional succession planning

The Framework supports smoother Board renewal by clarifying the competencies required for Chair and Committee Chair roles.

In a recent Chair succession process, using the Framework enabled the Board to define a clearer Success Profile. Directors were able to distinguish between strong contributions in a Director capacity and the distinct competencies required to lead as Board Chair. This alignment helped the Board navigate a high-stakes decision with confidence and set the stage for a smooth transition.

Case study · Director feedback

Stronger feedback and development

Grounding peer feedback in the Framework increases Director confidence in the process and improves its usefulness.

In one recent director feedback process with a publicly traded company, the use of behavioural definitions led to more discerning ratings than in previous years. The Chair gained clearer insight into each Director’s contributions, and Directors received richer, more actionable feedback that supported their development.

This is what I’m really looking for when recruiting a new Director. We know we can find candidates with the skills — but how they contribute is far more important.
Board Chair, National Credit Union
I love the structure of the competencies – it really helped people reflect throughout the process.
Governance Chair, Publicly traded company
Build a stronger board

Put the framework to work on your board

Whether you’re recruiting a director, planning chair succession or strengthening peer feedback, we can help you apply the competencies to your board’s context.

Connect with our team
Vancouver2415 Columbia Street, Suite 200Vancouver, BC V5Y 3E7604-569-2071
Toronto7 St. Thomas Street, Suite 701Toronto, ON M5S 2B7416-613-8752

What Makes a Great Director? The Watson Director Competency Framework

September 24, 2026 by Jodi Butts
Share:
What Makes a Great Director? The Watson Director Competency Framework
Share:

Skills and experience tell you what a director brings to the table. Competencies tell you how they will contribute. Here is the evidence-based framework Watson uses to recruit, assess and develop high-performing directors and chairs.

55%of public company directors believe at least one fellow board member should be replaced.Source: PwC 2025 Annual Corporate Directors Survey

Often, the reason isn’t a gap in expertise. It’s that a director isn’t contributing meaningfully to boardroom discussion.

Over 20 years and more than 500 boards, we’ve learned that people sit at the root of effective governance. High-performing directors possess competencies that go well beyond their functional or industry experience.

Why skills alone aren’t enough

A skills matrix describes what directors know. Competencies highlight how they will perform.

Many boards use a skills matrix to guide composition, but skills matrices don’t go far enough to build high-performing boards. Competencies are the skills, abilities, motivations, working style and traits needed to succeed in the role.

Expectations of directors have climbed to a whole new level. To be seen as high-performing, directors are expected to bring sharper analysis, drive more dynamic boardroom dialogue, surface bolder strategic insights and make courageous, well-reasoned decisions.

Without a framework, boards run into five common problems
01Bias in selectionOver-indexing on extroverted, charismatic personalities rather than effective behaviours.
02Proxies over evidenceTreating prior board seats as a stand-in for competence.
03Unclear developmentNo shared picture of what takes a director from good to great.
04Moving yardsticksInconsistent assessment and feedback criteria from one cycle to the next.
05Unclear chair readinessDifficulty telling a good director from a future board or committee leader.
How we built it

Grounded in research, tested in boardrooms

  1. 1Watson practice reviewExternal review of our assessment methods and observations of high-performing directors.
  2. 2Literature reviewResearch on leadership, board and director competencies and how they relate.
  3. 3InterviewsExperienced directors and Watson advisors validated the research.
  4. 4RefinementOngoing iteration through pilot testing with select clients.
The framework

Core competencies

The baseline expectations of every board director. These six qualities are what every board should be able to count on from each of its members.

Differentiating competencies

Six competencies that set great directors apart from good ones. Exemplifying them requires aptitude in the core competencies first.

Chair competencies

Three additional competencies reflecting the chair’s unique role and outsized impact: shaping board culture, facilitating dialogue, navigating conflict and serving as the primary link to the CEO.

Director competency framework

What high-performing directors and chairs bring

Core competencies are the baseline expectations of every director. Differentiating competencies require aptitude in the core and set great directors apart from good ones. Board chairs bring additional competencies unique to their role. Select any competency to learn more.

All directors

Differentiating competencies

Set great directors apart from good
builds on

Core competencies

Baseline expectations of every director
Additional board chair competencies

In addition to the director competencies, these reflect the chair’s distinct leadership role on the board.

The benefits

What changes when boards embed the framework

A fuller board success profileSkills, experience and competencies sit side by side, going beyond the traditional skills matrix.
Intentional successionClearer requirements for chair and committee chair roles.
Fairer, broader recruitmentClear assessment criteria and less reliance on prior board experience open up a more diverse candidate pool.
Actionable feedbackPeer assessment grounded in defined behaviours shows directors where they are and where to focus.
More effective meetingsChairs can lead discussion with a clear view of each director’s strengths.
Want to see how your board measures up?Talk to our team
The framework in practice

How we use it with boards

Case study · Chair succession

More intentional succession planning

The Framework supports smoother Board renewal by clarifying the competencies required for Chair and Committee Chair roles.

In a recent Chair succession process, using the Framework enabled the Board to define a clearer Success Profile. Directors were able to distinguish between strong contributions in a Director capacity and the distinct competencies required to lead as Board Chair. This alignment helped the Board navigate a high-stakes decision with confidence and set the stage for a smooth transition.

Case study · Director feedback

Stronger feedback and development

Grounding peer feedback in the Framework increases Director confidence in the process and improves its usefulness.

In one recent director feedback process with a publicly traded company, the use of behavioural definitions led to more discerning ratings than in previous years. The Chair gained clearer insight into each Director’s contributions, and Directors received richer, more actionable feedback that supported their development.

This is what I’m really looking for when recruiting a new Director. We know we can find candidates with the skills — but how they contribute is far more important.
Board Chair, National Credit Union
I love the structure of the competencies – it really helped people reflect throughout the process.
Governance Chair, Publicly traded company
Build a stronger board

Put the framework to work on your board

Whether you’re recruiting a director, planning chair succession or strengthening peer feedback, we can help you apply the competencies to your board’s context.

Connect with our team
Vancouver2415 Columbia Street, Suite 200Vancouver, BC V5Y 3E7604-569-2071
Toronto7 St. Thomas Street, Suite 701Toronto, ON M5S 2B7416-613-8752

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